In 2005, Britons spent almost £30 billion on locally sourced and ethical products and for the first time ever, more was spent on ethical products then on beer and cigarettes.
Before we get too carried away, ethical purchases only represent about 5% of the average UK shopping basket. Further more, 20% of all our local independent shops closed between 2000 and 2004 and a recent MP’s report predicts local retailing could die out completely by 2015. The big international supermarket and retail giants get bigger and more powerful every day.
Local businesses offering authentic high quality goods and services must market themselves professionally, if they are to be more than an ethical gesture for those who can afford a conscience.
At Kentish Trader, we wondered what would happen if local products from real people were available to mainstream consumers in an easy and attractive way?
At Kentish Trader, we wondered what would happen if local products from real people were available to mainstream consumers in an easy and attractive way?
Kentish Trader offers you the chance to make a statement with every purchase you make, so don’t wait for an election to choose the type of community and environment you want to live in.
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